The shrinking readership of U.S. newspapers may spell the end of an era when Americans looked to them as a source of information and news.

Newspaper Circulation Decline Accelerates

When the news that the Chicago Tribune may be debating whether or not to declare bankruptcy, (Business Week 12/7/08), it came as no surprise. Beginning in the 1990's evidence began to emerge that readership was decreasing. In the six months ending September 2008, the Audit Bureau of Circulation (ABC) reported major drops in circulation. Its figures showed that 507 newspapers reporting, daily circulation slipped 4.6% and the Sunday editions dropped 4.8%. (Editor and Publisher, 10/28/08) Only the Wall Street which was flat and USA Today which was up a fraction of a point did not show a decline.

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