"There was poverty before money, hunger pre-fossil," contemporary poet Thomas Lux wrote. Similarly privacy and privacy violation was an issue before the information age. Today, internet service providers and advertisers gather – partly through the use of cookies – information about people's web surfing habits.
According to the W3C's FAQ, this helps ISP's provide "personalized" content based on the user's operating system and browser settings, IP address, and preferences for particular pages. Since the IP address sent with the cookie is associated with a particular location, online advertisements may offer opportunities to meet singles in your town.
Users may enjoy sites serving content they've liked previously, but gathering tools and customized content are often viewed as privacy-violating "grayware" – generally legal, albeit annoying, "adware" and "spyware," "grayware" is distinguished from illegal and damaging "malware." Internet users love finding free web-hosting and free online tools; however, for many of the people putting up such content, "grayware" has become their livelihood, and the line between grayware and malware is not always clear, especially with 'drive-by spyware downloads where users may not realize what they've consented to.
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